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Success Stories
| ETA Star Case Study |
Overview |
| The property market boomed in 2002 when freehold ownership was announced in Dubai. With the robust backing of the ETA ASCON and Star group, Eta Star Property emerged as a promising property developer in 2003. In the initial year the company invested its time and resources in acquisition of land, design and development. The business was established and well running in the subsequent year. With the rapid expansion of ETA Star’s property portfolio the need for a solution to organize their inventory and sales process with online availability became a priority. “We had islands of information, which we wanted to eliminate,” says Balaji Parthasarathy, General Manager-Business Development. |
| “We had islands of information, which we wanted to eliminate. With ‘Amlaki Sales’ we have a single data entry system that provides up-to-date information.” |
| Balaji Parthasarathy, General Manager-Business Development |
| Amlaki worked with ETA Star to implement ‘Amlaki Sales’ to manage their inventory as well as their sales and marketing activities. “Very user friendly software! With most of our employees using the software, they are interchanging a lot more, and talking the same language,” says Roy C, IT Manager. Once the system was implemented, users were comfortable and management was happy with reporting system, Amlaki worked with ETA star to add value to their business strategy by adapting to their unique business process. |
| “Very user friendly software! With most of our employees using the software, they are interchanging a lot more, and talking the same language” |
| Roy C, IT Manager |
Challenge |
| • ETA Star— the preferred property developer in Dubai—wanted to more effectively manage the sales component of its extensive real estate portfolio • The developer sought a sales processing solution that could easily adapt to it’s unique processes • Rudimentary spreadsheets failed to adequately manage the sales pipeline • Better control over operations with transparency in internal processes was required • The system had to organize inventory and sales process with online availability |
| "We achieved better control over our operations with Amlaki’s solution” |
| Balaji Parthasarathy, General Manager-Business Development |
Solution |
| • The company chose Amlaki’s On- demand Sales processing solution to maintain their online shared availability • Online access provided all users with real-time, full-time information availability 24x7x365 • The central management system monitored sales activities across different locations • The company identified new opportunities with the lead generation and distribution system • Data management system consolidated information uniformly and eliminated data duplication • Interactive Floor Plan was integrated with their website which displayed updated project status • The company is considering adding online payment functionality mange it’s collections |
| “We have never had a single instance of data duplication with Amlaki system” |
| Balaji Parthasarathy, General Manager-Business Development |
Results |
| • Amlaki helped sales reps develop and maintain strong relationships with new prospects and existing clients • Management has gained clear insight into its sales pipeline, inventory, and successes • With improved productivity, the company easily identifies and prioritizes new opportunities • All data is now accessible on demand: customer, inventory, sales, collection dates, and more • The user friendliness of the application gave ETA Star a consistent face across the business without alienating people not software savvy • A centralized source of information made seamless transition from pre sales to post sales activities |
| “Amlaki has the flexibility to adapt to our unique business process” |
| Balaji Parthasarathy, General Manager-Business Development |
| “We have noticed remarkable improvement and accuracy in our reporting” |
| Roy C, IT Manager |
Summary |
| By understanding the requirements of ETA Star, Amlaki has enhanced the solution and tailor it not only to benefit the client but also the local real-estate sector. “When we started Amlaki’s solution only met 50% of our requirements. We chose Amlaki because of their eagerness to understand our processes and the flexibility to adapt to the same. Today Amlaki has mapped most of our business processes in one solution, “says Balaji Parthasarathy, General Manager-Business Development. To ensure maximum operational efficiency of ETA Star, Amlaki is continually working with them by adding new features and functionalities to help embrace new business challenges. |
| “When we started the solution only met 50% of our requirements. Today Amlaki has mapped most of our business processes in one solution” |
| Balaji Parthasarathy, General Manager-Business Development |
